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Email Append Success Stories
What would an email append guide be without some real
live examples of companies that appended emails to their customer
databases? Here are some of the latest...
Catalogue Company Saves on Postage and Boosts Sales
A catalogue company based in Franklin Tennessee appends its database
after noticing a heightened response from its email promotions when
compared to its postal efforts. With a match rate of 25%, the catalogue
company went on to increase sales and save money by utilizing email
communication.
Events Marketing Firm Matches Their B2B Database
An events marketing company in Arlington Virginia received a match
rate of 17% for its business-to-business database. They used this
as the foundation of their email database which would save them thousands
of dollars quarterly in postage fees.
University Appends their Alumni Database for Postage Savings
A university in Boston appended its file of alumni to help bring down
soaring communication costs. Upon doing so, they were able to increase
response rates and improve the frequency of their marketing efforts.
After waiting for six weeks for another append firm to match email
addresses to their file, they brought it to Digital Harvest. Within
just 2 days Digital Harvest was able to append the Universities unmatched
records at a very high rate.
Database of Seniors (Average Age 75) Receives a 12.5%
Match Rate!
A firm with 2.5 million records in their customer database (with an
average age of 75) appends their database at a 12.5% match rate. That
match rate shows how many people, young and old, are utlizing computers
to communicate. The appended file allowed them to save many thousands
of dollars in postage fees and marketing collateral.
Speak With An Append Consultant:
888.322.7170
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