The Email Append Process

The process of appending missing fields of data to existing records is not new. For many years companies have helped marketers and businesses to enhance their databases by providing missing data like phone numbers and street addresses as well as demographic information. Appending email addresses is very similar to other data appending methods.

Digital Harvest has broken the process down into four steps for your review:

Step 1 - Format and Upload
Append client puts his data into a required file format (CSV) to prepare for the appending process. The data to be appended is uploaded via FTP to Digital Harvest's server where it is picked up for processing by an append technician.

Step 2 - Match and Enhance
Once the client's data is completely uploaded and properly formatted, it is matched against a master database of 220 million records. When a name and address record from the client's file is successfully matched against the master database, the email address is added to the client's file.

Step 3 - Opt-out Message
This step can be performed by either the client or Digital Harvest. In this step a standard message is sent to the newly appended email addresses indicating that the append client wishes to communicate with them via email. This email gives the recipients the opportunity to opt-out if they choose.

Step 4 - Download Appended File
Upon successful completion of the append process the appended file is ready to be downloaded by the client. We also extend the option of sending the appended records via FedEx in CD or tape format at no additional charge.

You now have a powerful marketing asset that will save your company time and money.