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Email Append Frequently
Asked Questions
Thank you for your interest in Digital Harvest's email
append service. We understand that for a first time appender there
are many questions you may have. Here are the answers to the questions
we receive most frequently about our email append service.
How long does your append process take?
We proudly offer one of the fastest turnaround times on append files.
Upon receiving your data we require 3-5 days to complete the total
append process and return your data. In some cases we have been able
to reduce that time to 24 hours when necessary. Because of our relationship
directly with the nation's largest data consortium, we are not required
to "pass" our data to several different locations. This
results in a more efficient process and faster service.
What is the size of your database and how often is it updated?
Our database consists of over 220 million postal contacts and over
100 million email records. This gives us the greatest potential to
successfully match missing addresses to contact records in your file.
Our database is updated on a daily basis.
What is your average append rate on a consumer file?
Currently we are experiencing 25-30% match rates on consumer-related
files. Our match rates continue to grow with the foundation of our
data.
What is your average append rate for a b2b file?
For B2B files we achieve an average of 8-15% successful matches. While
the availability of B2B data continues to grow, it is not currently
as extensive as consumer data file.
How is Digital Harvest able to price so aggressively while still
maintaining quality data?
Digital Harvest is a wholesaler of append services through a close
partnership with the nation's largest data consortium. We utilize
one source for our data append projects. Through our volume purchasing
and the many clients we serve, we are able to extend these data discounts
to our clients.
Where does your data come from?
Our database has been populated through relationships with quality
web sites and licensing arrangements with warranty services for brand
name manufacturers. The data from these sources has been combined
into one comprehensive database making our data management and append
process more efficient.
Do you "harvest" email addresses?
No. The word harvest in our company name is used as a metaphor for
the process of reaping a "harvest" from strong client relationships.
The term harvesting has recently become associated with the act of
collecting email addresses through an automated program from websites.
We are opposed to the practice of harvesting email addresses and feel
it degrades the validity of email as a responsible permission-based
marketing medium.
What is an opt-out message?
An opt-out message is often sent to newly appended email addresses
to establish contact for the first time via email. This message lets
the recipients know to expect future communication via email from
your company. It also offers recipients the opportunity to remove
themselves from your email list if they should choose. The act of
sending an opt-out message is a fairly standard practice for email
append customers. For an example of an opt-out message, please click
here.
How long does the opt-out process take?
After your customer database is appended, you may wish to have us
send an opt-out message. We recommend 2 weeks for the complete results
of any opt-outs. However, we do not require a specific time for this
process before we can return your appended data. Since approximately
90% of opt-outs come within the first 3 days, we can return your data
and forward any subsequent opt-outs as they are received.
What is the average opt-out rate?
The average removal rate in an opt-out mailing ranges from 2-4%, but
the resulting opt-outs from an opt-out mailing can depend on a few
factors. These factors include how well you've established a relationship
with the customers on your database and the benefits they perceive
by being included in your email list. The manner in which the opt-out
message is constructed will also play a role.
Who sends the opt-out message to the newly appended email files?
Digital Harvest can send your opt-out message. However, some clients
prefer to make their own arrangements for their opt-out mailing. We
offer our append clients the option to handle this portion themselves
if they wish.
How am I billed?
We invoice based on the quantity of successfully matched records.
In order to know the number of successful matches we must first append
the database. In an effort to help our clients stay within budget
we can place a cap on the total amount of successful matches and stop
the process once the limit is reached.
What is the Digital Harvest guarantee?
Digital Harvest guarantees the deliverability and accuracy of all
appended records. If for any reason you should receive a bounce-back
or have an erroneous email we will issue you a credit for those records.
Because people move and cancel email accounts this guarantee is good
for 14 days from the day you receive your newly appended data.
How long is an email address valid?
It is generally expected that an email database of customers will
show 1-2% turnover each month as people move, change jobs or switch
Internet providers. This is a great reason to make sure your append
provider has data that is updated regularly. We also provide continuing
services to help keep your email records valid and up-to-date.
Does the email append process breach consumer privacy?
In order to append a database we require that your contact data be
collected from your customers. According to current marketing standards,
there is an implied consent established between a business entity
and its customers. This implied consent makes it OK to market or establish
communication through all available channels. This implied consent
can be revoked by the customer through the opt-out process.
How often is your data updated?
Our data is updated daily.
How much does it cost to perform an append?
For a fast quote please call or email a Digital Harvest append representative
at 888.322.7170 or email us. Please make
sure to provide your project details including: the size of your database,
the nature of you database file, time frame for completion along with
your contact information. A representative will respond promptly.
Do you have a minimum order?
We do require a minimum order size of $1,500.
Do you charge a setup fee?
No. Even on small orders we offer a price per appended record that
is all-inclusive. There is no additional set up fee.
How can I find out more?
Are you planning an email append to grow your marketing database?
If so, give us a call and we will put you in direct contact with one
of our data consultants. They will be happy to answer your questions
and give you a competitive rate. Email Us
today or call 888.322.7170.
Speak With An Append Consultant:
888.322.7170
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