Email Append Alternatives

Email append is a great way to build your electronic marketing database, however somecompanies don't have the resources or the customer postal records required to take advantage of this process.

We're happy to report there are some other methods for building an email database. You may decide to employ some of these email address collection techniques even if you do decide to append.

#1 Start An Email Newsletter

An email newsletter is a great way to build an email list. You can promote this email newsletter on your web site, in your paper correspondence, on your telephone messages, on your product packaging and in press releases. The newsletter should offer something of benefit to your customers that will make them want to subscribe and give you their email addresses.

#2 Begin a Grass Roots Collection Effort

Get in the habit of asking your customers for their email addresses. Give your sales people and customer service agents an incentive for collecting customer emails on a regular basis. They should clearly state what the email address will be used for, how the client will benefit, and that the client can remove himself at any time.

#3 Require Site Registration

Do you offer an online resource for your customers? Consider offering a "customer only" section that requires them to submit their email address to receive their access instructions.

#4 Host An Online Giveaway

If you have a postal database for your customers you could send each customer a postcard inviting them to take part in an online giveaway which requires them to submit their email in order to notified of results.

There are many ways to collect email addresses. Be creative. But above all, make sure to respect the rights and privacy of your customers and make your opt-out process quick and easy for those who may wish to remove themselves later.